About the School of Marketing
Welcome to the leading School of Marketing in South Australia
The School of Marketing has a tradition of marketing teaching of over 50 years. It is devoted solely to the teaching of Marketing, rather than a small department inside a larger school. This means we have more resources for educating students and that our staff can provide a clear marketing focus in both their teaching and research. The School's programs are among the most popular in the University and are offered at undergraduate and postgraduate levels; double degrees are also available.
The School of Marketing is recognised for its:
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Track record for research and publication in top journals
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High level market research with the corporate sector at a National and International level
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Commitment to incorporating current research into teaching and learning
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High level teaching and learning at undergraduate and postgraduate level
The School has very active research programs that are focused in the areas of:
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Marketing science and empirical generalisations - Ehrenberg-Bass Institute for Marketing Science
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International wine business and marketing - Wine Marketing Group
Leading edge research in these fields is incorporated into the delivery of innovative and well presented programs that are relevant to students and employers.
Our undergraduate degree is the Bachelor of Management (Marketing) which will teach you how to create value for companies, get the knowledge to propel your career and graduate with the skills and experience to make an immediate difference. The School also offers a Bachelor of Management (Marketing)/Bachelor of Arts (International Studies) and other double degree combinations.
Some unique and exciting things about our undergraduate programs:
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Marketing Project Program - this program will make you stand out from the crowd of other Marketing Graduates and make you employment-ready.
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Euro BA - double degree with Normandy Business School (France).
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Entrance into the Honours program on completion of your undergraduate degree. Tax-free scholarships are available for qualifying applicants.
The School of Marketing offers students a scholarship called the Ehrenberg Scholarship to assist with their studies.
Postgraduate studies are offered in the areas of Marketing, Wine Marketing and Marketing Science.
The Marketing Students Association is affiliated with the School of Marketing.