What is Marketing?
Marketing is about
all of those things that are involved in the generation of revenue. Brands like Pepsi,
Kraft, M&M Mars, General Motors and MTV use our expertise - come and see what
you can do with this knowledge.
Across all industries, people with marketing skills work to maximise the revenue flows of organisations. As markets are complex, competitive marketing capabilities play an increasingly important role.
Whether you are a General Manager or a Marketing Specialist, the skills and abilities you develop through studying marketing will play a key role in your ability to succeed. Studying marketing gives you the edge in your career to understand markets, to develop strategies and to grow revenue.
The potential demand for qualified marketing people is huge. Every enterprise needs people who understand and can manage the important interface with customers. Marketing is applicable to firms of any size in the manufacturing and service sectors, and to government agencies and non-profit organisations.
Is Marketing for you?
You need to begin your studies with a solid base of marketing courses. Our programs require students to complete at least eight marketing courses that each deal with an aspect of marketing in depth - this is what industry and the profession expect. Along with these eight marketing courses you can select majors or minors which will enhance your knowledge in complimentary areas.